SafeinestIn your country
Safeinest in Pakistan: ₨99 a month, Urdu, and the helplines
In Pakistan, Safeinest costs ₨99 a month — the local 99, not a converted pound price — and both apps speak Urdu. About 94 in every 100 phones here run Android, which is the platform where a parental app can honestly do the most. Here is what you pay, what works on the phones children actually carry, the helplines to keep to hand, and the one thing message safety cannot do yet.
The price in rupees: ₨99 a month
Safeinest costs the same small numeral in every country, in that country's own money. In Pakistan that means rupees — not a pound price run through an exchange rate.
| Plan | Covers | Each month |
|---|---|---|
| Little Nest | Up to 3 children's devices | ₨99 |
| Family Nest | Up to 7 children's devices | ₨149 |
| Mega Nest | Unlimited children's devices | ₨199 |
You count devices, not children, and one parent account holds all of them. There is no charge per device on top, and no separate charge for location, for calls or for message safety — everything the app can do on that phone is inside the plan. Your app store takes the payment in rupees, the way it already takes payment from you, and it shows you the exact figure on its own payment screen before anything is charged.
If ₨99 is genuinely more than your family can spare, write to us at hello@safeinest.com and simply say so. No child should be left unprotected over the price, and we would rather switch a family on by hand than turn them away.
The phone your child is most likely holding
About 94 phones in every 100 in Pakistan run Android, and about 6 are iPhones — one of the most Android-heavy countries in the world. That figure comes from World Population Review, using StatCounter data collected between October 2024 and November 2025.
That matters more than any other fact on this page, because Android is the platform where a parental app is allowed to do the most. In practice the phone in your child's hand is a Samsung, a Xiaomi or Redmi, an Oppo, a Vivo, a Realme, an Infinix or a Tecno. The brand matters far less than people expect: underneath they are all Android, and Safeinest Connect works the same way on each. Two habits of these phones are worth knowing before you start, because they are the usual reason a rule seems not to arrive.
- Battery saving. Many of these phones put apps to sleep to save power, and a sleeping app cannot ring or apply a rule. In the child's app, the "Keep Safeinest awake" step opens the right setting: choose All apps, find Safeinest Connect, and set it to "Don't optimise". On a Samsung, also open Settings, then Battery, then Background usage limits, then Never sleeping apps, and add Safeinest Connect.
- Notification style. On a Samsung, if nothing appears when the family calls, open Settings, then Notifications, then App notifications, tap Safeinest Connect and set the style to "Alerts" rather than "Silent". Silent hides the ring and the pause notice. Restart the phone once afterwards.
What you actually get on an Android phone here
- Message-safety alerts. With your child's agreement — they read a consent screen first, in their own language — the app checks arriving messages on the phone itself for words about self-harm, bullying and sexual content. You get the child's name, the kind of danger, how serious it looks, which app it came in, and a few words. Never the conversation, and the full message never leaves the phone.
- Limits. Bedtime, school hours, a daily screen-time budget, a limit on one app, pausing a whole category such as games or social media, and Block now for dinner or homework.
- Where they are. Live location, a 24-hour trail, safe zones around home and school, no-go areas, and an alert if they have not arrived somewhere by the time you set.
- Staying close. Family calls that ring on a locked phone, family messages that keep working even while everything else is paused, and an SOS button.
- The rest. A screen-time report with the day's top apps, the Safeinest Browser with SafeSearch, and a removal lock that turns deleting the app into a deliberate, visible step you are told about.
The step-by-step version is in our guide to parental controls on an Android phone.
If your child has an iPhone
About 6 children in 100 here will have one, and the honest answer is shorter. Limits work, through Apple's own Screen Time: bedtime, school hours, daily limits, blocking a category, Block now. Location, safe zones and arrival alerts work. Family calls, messages and SOS work. Picture warnings work through Apple's own switch on iOS 17 or newer.
What does not work, and never will: reading messages. Apple gives no app access to another app's messages, so an iPhone sends no self-harm or bullying alerts. Any app that promises you otherwise on an iPhone is not telling you the truth. There is no Safeinest removal lock on an iPhone yet, though one is being worked on for the near future; today a Screen Time passcode that only you know is what makes rules stick there.
The app speaks Urdu
Both apps and this whole website are in Urdu, and thirteen other languages besides. Your child sees Urdu on their own screen — the pause screen, the consent screens, the family chat, all of it — which matters, because a child who can read what the app is doing is far less likely to feel spied on. The Urdu site is at safeinest.com/ur.
The honest bit: message safety reads English today
This is the one thing we will not soften. Message-safety detection understands English only at the moment. A great many children in Pakistan type in Roman Urdu — Urdu written in English letters — and that is not yet covered. Roman Urdu is the very next language being built, precisely because of this, but it is not there today and we will not let you believe it is.
Everything else on this page is unaffected: limits, bedtime, school hours, location, safe zones, calls, SOS and the browser all work the same whatever language your family speaks. If your child writes to friends in English, as many do in English-medium schools, detection works today.
The numbers, honestly
There is no reliable Pakistan-specific figure for how many children meet harm online, so we are not going to print one. What is measured elsewhere gives a sense of the size of it: the World Health Organization's Europe office, studying 44 countries, found one in six 11 to 15-year-olds had been cyberbullied, and rising. In India, the nearest country with its own study, McAfee's 2022 research reported 85% of 10 to 18-year-olds had experienced cyberbullying — the highest of the ten countries it looked at.
Where your family's data lives
Not in Pakistan, and we would rather tell you that than let you assume it. Safeinest is a British company, and family data is held on servers in the United Kingdom or the European Economic Area wherever possible, encrypted, with as little kept as we can manage. Our privacy policy sets out exactly what is stored and where it goes.
Helplines in Pakistan
- Madadgaar national helpline: 1098
- Police: 15
- Rescue: 1122
Keep these where you can find them quickly. An app is a smoke alarm, not a fire brigade.
Get both apps
The parent app goes on your phone: Google Play or the App Store. Safeinest Connect goes on your child's device: Google Play or the App Store. Pairing takes one scan of a code. What every feature does on each platform is set out on the features page, and families in the Gulf may want our United Arab Emirates page instead, since so many Pakistani families live there.
Common questions
Can I pay in rupees?
Yes, and the price is set in rupees rather than converted from pounds. Little Nest is ₨99 a month for up to three children's devices, Family Nest ₨149 for up to seven, Mega Nest ₨199 for as many as you like. Your app store charges you in rupees the way it already does, and shows the exact figure before anything is taken.
Does Safeinest work without Google Family Link?
Yes. Safeinest pairs your phone to your child's phone with a code, and needs no supervised Google account, no family group and no Family Link setup at all. The phone still needs some Google account signed in just to install apps from the Play Store, but an ordinary account is fine. Some families run both together.
Does it work on a Xiaomi, Oppo, Vivo, Realme, Infinix or Tecno?
Yes. They all run Android underneath, and Safeinest Connect behaves the same on each. The one thing to do on any of them is the battery step in the child's app: set Safeinest Connect to Don't optimise, so the phone does not put it to sleep. A sleeping app cannot ring or apply a bedtime on time.
Which Android version do I need?
Google Play only offers an app to a phone that can run it, so if the Play Store lets you install it, it works. In practice a phone on roughly Android 10 or newer runs everything, including message safety. Older or very cheap handsets sold without the Play Store cannot install it at all, whatever their Android version.
Does the app speak Urdu?
Yes. Both apps and the whole website are translated into Urdu, and your child reads their own screens in Urdu too — the pause screen, the consent screens and the family chat. The Urdu site is at safeinest.com/ur. Thirteen other languages are available as well, including Arabic, Bangla, Hindi and English.
Will it catch messages written in Roman Urdu?
Not yet, and we will not pretend otherwise. Message-safety detection understands English only today, so Urdu written in English letters is not covered. Roman Urdu is the next language being built. Everything else — bedtime, limits, location, safe zones, calls and the browser — works exactly the same whatever language your child types in.
Is my child's data stored in Pakistan?
No. Safeinest is a British company, and family data is held in the United Kingdom or the European Economic Area wherever possible, encrypted, with as little kept as we can manage: your child's age instead of a birth date, a nickname instead of a legal name, and no recordings of calls. The full detail is in our privacy policy.
Can my child just delete the app?
On Android you can switch on the removal lock, and then uninstalling Safeinest Connect first needs the lock turned off in the phone's own settings — a deliberate step you are told about the moment it happens. No honest app claims deletion can be made impossible. What it can promise is that the phone never goes quiet without you hearing about it.
Is it worth it if my child only has a cheap phone?
Yes, and that is rather the point. Around 94 in every 100 phones in Pakistan run Android, and Android is where a parental app is allowed to do the most — including message safety, which no iPhone can offer. A budget Android with the Play Store on it runs the whole product, not a cut-down version of it.
Ready to set it up?
New here? The step-by-step setup guide walks you through both installs → — every step on Android, Chromebook and iPhone, honest limits included.